创办人简介・ Podcast 提案・ 2026 年 8 月Founder Profile ・ Podcast Proposal ・ August 2026

刘元元Liew Yuan Yuan

全家私房钱 MoneyMoneyHome 创办人Founder, MoneyMoneyHome

附：新企划《说道做到》Podcast 定位提案Appendix: Positioning Proposal for the New Podcast, Walk The Talk

用途Purpose供投资方与嘉宾邀约沟通使用For conversations with investors and guest invitations

《全家私房钱》社群平台Social (MoneyMoneyHome)Facebook · YouTube · Instagram

本文件说明About This Document本简介用于向潜在投资方与嘉宾说明刘元元的背景、方法论，以及全家私房钱 2.0 生态系下新企划《说道做到》Podcast 的定位与合作价值。This profile introduces Liew Yuan Yuan's background and content methodology to potential investors and guests, and lays out the positioning and partnership value of Walk The Talk, the new podcast under the MoneyMoneyHome 2.0 ecosystem.

About

从主播到品牌操盘手：把三个互不信任的圈层，接到同一张桌子上From News Anchor to Brand Operator: Bringing Three Mutually Distrustful Worlds to One Table

刘元元曾任 Astro 电视台主播与节目制作人，其后独立发起理财投资内容品牌全家私房钱 MoneyMoneyHome。她的核心能力不只是「做内容」，而是用内容把原本互不信任、也互相听不懂彼此语言的三方（监管机构、机构资方与产业方、普通大众家庭）同时请上桌，并让内容成为三方之间可以互相理解的共同语言。Liew Yuan Yuan was formerly a news anchor and producer at Astro TV, before independently launching MoneyMoneyHome, a personal finance and investment content brand. Her core strength isn't just “making content.” She uses content to bring three mutually distrustful, mutually unintelligible parties (regulators, institutional capital and industry players, and everyday households) to the same table at once, turning content into a shared language all three can understand.

01监管与官方圈层Regulatory & Official Circles

内容获大马证券监督委员会（SC Malaysia）与大马股票交易所（Bursa Malaysia）采用与联办，打入政策与监管语境Content adopted and co-organized by the Securities Commission Malaysia (SC) and Bursa Malaysia, gaining entry into policy and regulatory circles

02机构与产业圈层Institutional & Industry Circles

获产业方与投资教育机构认可与合作，成功以内容打开新马两地的中文投资课程市场Recognized and partnered with by industry players and investment education institutions, opening up the Chinese-language investment course market across Malaysia and Singapore through content

03大众家庭圈层Mass Household Audience

8 年累积广泛认知度与内容黏著度，是新马华人家庭讨论房产、企业内幕、稳健投资时会主动想起的名字8 years of building broad recognition and loyalty: a name Malaysian and Singaporean Chinese families think of when discussing property, business insights, or steady investing

Track Record

过往成绩：不是一次性的网红流量，是被反复验证的内容公信力Track Record: Not One-Off Influencer Traffic, but Repeatedly Verified Content Credibility

8 年8 Years深耕新马中文财经生活内容，累积信任资产Deep roots in Malaysia-Singapore Chinese financial lifestyle content, built into a lasting trust asset

2 季 · 26 集2 Seasons · 26 EpisodesAstro 电视台全国联播半小时节目Half-hour national broadcast programme on Astro TV

364 万3.64 Million电视与数位平台历史累积观看人次Cumulative lifetime views across TV and digital platforms

近 2 万／ 88KNearly 20K ／ 88KYouTube 订阅／ Facebook 粉丝数YouTube Subscribers ／ Facebook Followers

官方与监管合作Official & Regulatory Partnerships

与 SC Malaysia、Bursa Malaysia 联合主办线下万人活动，由时任财政部长主持开幕；获 SC 委任拍摄宣传影片，于全马 RapidKL 地铁与巴士车厢内播放Co-organized a large public event with SC Malaysia and Bursa Malaysia, opened by the then Finance Minister; commissioned by SC to produce a promotional video screened on RapidKL trains and buses nationwide

产业与机构合作Industry & Institutional Partnerships

与 iProperty 联合主办为期三天的线下理财投资博览会；与本地中文投资学院合作，成功打开新马两地中文投资课程市场Co-organized a three-day offline finance and investment expo with iProperty; partnered with a local Chinese-language investment academy to open the Malaysia-Singapore investment course market

行业肯定Industry Recognition

获第 24 届亚洲电视大奖「最佳品牌内容」提名Nominated for “Best Branded Content” at the 24th Asian Television Awards

Public Record ・公开资料佐证

这不是自我介绍，是可以被查证的公开记录This Isn't Self-Introduction: It's a Verifiable Public Record

以下资历均可在公开管道独立查证，供投资方与嘉宾在合作前自行核实。Every credential below can be independently verified through public channels, so investors and guests can do their own diligence before partnering.

01独立词条收录Independent Encyclopedia Entry

刘元元已有独立中文维基百科词条，作为公众人物身份的第三方记录Liew Yuan Yuan has her own entry on Chinese Wikipedia, an independent third-party record of her public-figure status

02主流频道多档节目主持Host of Multiple Mainstream Channel Programmes

除《全家私房钱》外，亦曾任 Astro AEC《新闻报报看》主播，并主持《话话新世界》节目，长期活跃于马来西亚主流中文电视频道Beyond MoneyMoneyHome, she also anchored Astro AEC's Evening Edition and hosted Talk of the New World, with a long-standing presence on Malaysia's mainstream Chinese TV channels

03官方频道持续经营Actively Run Official Channels

全家私房钱 YouTube／Facebook 官方频道持续运营，频道自我定位为「结合理财与投资的知识平台，源自马来西亚电视节目」，历史内容与影片公开可查MoneyMoneyHome's official YouTube／Facebook channels remain active, self-described as “a personal finance and investment knowledge platform born from a Malaysian TV programme”, with historical content publicly viewable

《全家私房钱》节目画面，主持人讲解房产投资的资产负债概念A MoneyMoneyHome segment, walking through asset-vs-liability concepts for property investing

《全家私房钱》走访大马人寿保险协会（LIAM）实地录制，讲解保险购买观念A MoneyMoneyHome segment filmed on-site at the Life Insurance Association of Malaysia (LIAM), explaining how to think about buying insurance

《全家私房钱》第二季内容，与 Value Investing College（VIC）合作拍摄A Season 2 MoneyMoneyHome segment produced in partnership with Value Investing College (VIC)

《全家私房钱》讲解「近在眼前的消费股」，与 VIC 合作的另一集内容Another MoneyMoneyHome × VIC episode, on consumer stocks hiding in everyday spending

《全家私房钱》第二季于大马证券监督委员会（SC Malaysia）拍摄，讲解虚拟货币A Season 2 MoneyMoneyHome episode filmed at Securities Commission Malaysia, explaining cryptocurrency

于大马证券监督委员会（SC Malaysia）专访证监会执行董事陈卫民先生，谈加密货币投资指南On-site at Securities Commission Malaysia, interviewing SC Executive Director Chin Wei Min on a cryptocurrency investment guide

全家私房钱 SC Malaysia InvestSmart Meet and Greet 海报

2018 年全家私房钱 × 大马证监会 InvestSmart 计划联合主办 Meet & Greet 活动官方海报Official 2018 poster for the MoneyMoneyHome × Securities Commission Malaysia InvestSmart Meet & Greet event

出席与 Bursa Malaysia 合作的槟城万人线下 The Marketplace 活动，主持人与现场观众互动On stage engaging the crowd at The Marketplace, a mass public event in Penang co-organized with Bursa Malaysia

Astro AEC《新闻报报看》主播画面，与关萃汶联合主播Anchoring Astro AEC's Evening Edition, co-anchored with Kwan Chui Man

第 24 届亚洲电视大奖「最佳品牌内容」提名画面Nomination visual, “Best Branded Content”, 24th Asian Television Awards

与 Securities Commission Malaysia 联办活动现场合影On-site photo from a co-organized event with Securities Commission Malaysia

全家私房钱品牌活动现场，大屏幕播放节目视觉MoneyMoneyHome brand event, programme visuals on the big screen

全家私房钱官方 Facebook 专页，88K 粉丝持续关注MoneyMoneyHome's official Facebook page, followed by 88K fans

资料来源：中文维基百科「刘元元」词条；全家私房钱 YouTube／Facebook 官方频道；第三方报导提及之 Astro AEC 主播经历。Sources: Chinese Wikipedia entry for “Liew Yuan Yuan”; MoneyMoneyHome's official YouTube／Facebook channels; third-party reporting referencing her Astro AEC anchoring experience.

Content Methodology

内容建立信任，商业价值在信任之外发生Content Builds Trust; Commercial Value Happens Outside It

这套方法论贯穿全家私房钱过去 8 年的所有内容，也是刘元元判断一个新题材、新企划是否值得做的核心标准。This methodology runs through everything MoneyMoneyHome has produced over the past 8 years, and is the core standard Liew Yuan Yuan uses to judge whether a new topic or project is worth pursuing.

01选题：找信息不对称最严重的角落Topic Selection: Find Where Information Asymmetry Is Worst

房产、厂房、企业内幕、稳健投资：她持续选择资讯高度不透明、大众想懂却无从理解的题材切入Property, factories, corporate insider stories, steady investing: she consistently picks topics where information is highly opaque and the public wants to understand but can't

02叙事：用真实人物讲清楚，不做内容内推销Narrative: Real People Explaining Clearly, No In-Content Selling

以真实人物与真实故事拆解专业议题，内容本身完全不涉及任何产品或服务的销售讯息，公信力不被稀释Real people and real stories break down technical subjects; the content carries zero product or service sales messaging, so credibility is never diluted

03转化：信任沉淀之后，价值自然发生Conversion: Once Trust Settles, Value Follows Naturally

商业合作、生意机会与后续转化都发生在内容之外，由专业团队承接，内容本身始终保持中立与可信Commercial partnerships, business opportunities, and follow-up conversion all happen outside the content, handled by a dedicated team, the content itself stays neutral and credible throughout

全家私房钱 2.0

同一套方法论，正在三个题材上同步验证The Same Methodology, Being Validated Across Three Topics at Once

过去，全家私房钱只是一个横跨电视、网络、活动的品牌；全家私房钱 2.0 则是同时展开多个线上线下内容企划、陪伴当年一起学习理财投资的观众一同成长的频道。三个企划同步验证「内容建信任」这套方法论在不同题材上的可规模化程度。In the past, MoneyMoneyHome was simply a brand spanning TV, online content, and live events; MoneyMoneyHome 2.0 is a channel running multiple online and offline content initiatives at once, growing alongside the very audience who once learned to invest with it. Three initiatives are running in parallel to test how scalable the “content builds trust” methodology is across different topics.

01厂房纪实Factory Files

聚焦厂房与工业地产这个大马最庞大却最不透明的资产类别，以真实故事揭开厂房产业的神秘面纱Focused on factories and industrial property, Malaysia's largest yet least transparent asset class, using real stories to demystify the industry

02美股 Options 企划US Stock Options Project

与资深美股期权讲师合作，出镜的是提供投资陪跑服务的专业理财团队，谈的是如何在期权市场中做穩健、可控风险的布局In partnership with a veteran US options instructor, featuring a professional financial team that provides hands-on investment coaching, on building steady, risk-controlled positions in the options market

03说道做到 PodcastWalk The Talk Podcast 新企划New

本文件重点：把方法论从「资产类别」延伸到「生意本身如何被资本运作」，详见下页定位说明The focus of this document: extending the methodology from “asset classes” to “how businesses themselves get run on capital.” See the positioning on the following pages

The Podcast ・核心定位

给已经把生意做起来、正准备走向资本的老板与操盘手看的深度对话节目A Deep-Conversation Show for Owners and Operators Who've Already Built a Business and Are Heading Toward Capital

《说道做到》用真实交易案例，拆解「钱究竟是怎么在商业世界里真正流动的」：融资、并购、重组、家族企业传承、跨境交易。一集只讲一桩真实案例，讲透结构、动机与代价。Walk The Talk uses real deal case studies to unpack how money actually moves through the business world: fundraising, M&A, restructuring, family business succession, cross-border transactions. Each episode covers exactly one real case in full: the structure, the motives, and the cost.

节目类别Show Category

不是财经新闻节目，也不是股票贴士频道，更不是创业鸡汤，而是一档以真实交易案例为核心的资本操作深度对话节目Not a financial news show, not a stock-tip channel, and definitely not startup motivational talk. It's a deep-conversation show built entirely around real deal case studies

目标受众Target Audience

中小企业主与家族企业二代、天使／私募投资人、专业服务从业者（律师、会计师、投行、基金经理）、有志跻身资本圈的创业者SME owners and next-gen family business heirs, angel／private equity investors, professionals (lawyers, accountants, bankers, fund managers), and entrepreneurs aiming to break into capital circles

内容形式Format

45-60 分钟长篇对话，每集聚焦一桩真实交易或案例，由当事人或操盘手亲自还原决策过程与谈判细节45-60 minute long-form conversations; each episode centers on one real transaction, walked through firsthand by the person who made the deal

Why This, Why Now, Why Her

市场上不缺财经内容，缺的是敢把真实交易讲透的节目The Market Isn't Short on Financial Content: It's Short on Shows Brave Enough to Lay Out Real Deals in Full

新马华语市场的商业内容大多停留在「新闻转述」或「精神喊话」两个极端；真正拆解一桩生意如何被资本运作起来的深度内容，正是中间那块空白地带。Chinese-language business content in Malaysia and Singapore mostly sits at one of two extremes: news recaps or motivational pep talks. The space in between, genuinely unpacking how a business gets run on capital, remains empty.

财经新闻类节目Financial News Shows

偏宏观、偏时事，讲市场、讲政策，很少深入单一交易的真实结构与决策细节Macro-leaning and current-affairs focused, markets, policy, but rarely digs into the real structure behind a single deal

创业鸡汤／励志类节目Startup Motivational Shows

谈心态、谈愿景，缺少具体数字、真实结构与可验证的操作细节Big on mindset and vision, short on hard numbers, real structure, or verifiable operational detail

《说道做到》Walk The Talk

一集一案例，讲结构、讲数字、讲真实的谈判与代价，由真正做过交易的人亲口还原One case per episode: the structure, the numbers, the real negotiation and its cost, told firsthand by someone who actually did the deal

先例验证Prior-Format Proof这不是纸上谈兵：元元在全家私房钱频道已主持过《天哥讲股》系列，邀请真实马股投资人畅谈个股操作心得，整个播放列表累计 15 集、21,961 次观看（云顶大马 GENM 单集 42K 观看、益纳利美昌 INARI 单集 28K 观看），证明「邀请真实操盘手开口谈真实标的」这套形式本身已被市场验证过。This isn't theoretical: on the MoneyMoneyHome channel, Yuan Yuan already hosted a series called Uncle Tian Talks Stocks, inviting real Malaysian stock investors to talk through their actual trading insights. The full playlist runs 15 episodes with 21,961 cumulative views (a single episode on Genting Malaysia drew 42K views, one on Inari Amertron drew 28K), proof that the format itself, real operators discussing real positions on camera, has already found an audience.

《天哥讲股》YouTube 播放列表，共 15 集，每集观看 14,000-42,000 次The Uncle Tian Talks Stocks YouTube playlist, 15 episodes, 14,000-42,000 views per episode

刘元元过去曾用一个《全家私房钱》品牌证明自己能同时让监管机构、机构资方与大众市场都愿意开口、愿意信任。这正是让真实操盘手愿意在镜头前讲真话、而不是公关稿的关键前提。这也是《说道做到》能做起来、而非停留在概念阶段的原因。Through a single brand, MoneyMoneyHome, Liew Yuan Yuan has proven she can get regulators, institutional capital, and the mass market to open up and trust her at the same time. That's the precondition for getting real dealmakers to speak candidly on camera instead of reciting a press release. It's why Walk The Talk can actually get made, not just stay a concept.

给投资方／给嘉宾For Investors ／ For Guests

邀请你，成为《说道做到》最重要的合作伙伴Inviting You to Become Walk The Talk's Most Important Partner

投资方Investors

及早卡位东南亚华语资本内容这个尚属空白的赛道，绑定一套已被 8 年公开记录验证过的「内容建信任」方法论，享有先行合作与共建空间Get an early position in a still-empty category, Chinese-language capital content in Southeast Asia, backed by a “content builds trust” methodology with 8 years of public track record, with room for a first-mover partnership

嘉宾Guests

用一集深度对话，把自己塑造成「愿意讲真话的操盘手」，触及新马两地企业主、投资人与专业服务从业者，内容不做恶意爆料，充分尊重商业敏感度Use one deep conversation to establish yourself as “the operator who tells it straight,” reaching business owners, investors, and professionals across Malaysia and Singapore. No gotcha exposés, full respect for commercial sensitivity

全家私房钱用内容与行动证明：把复杂的钱讲清楚，大众会信任、机构会合作、监管也会背书。《说道做到》，是把这套能力用在生意本身最核心、也最少人敢讲透的那一层。MoneyMoneyHome proves it with content and action: explain complicated money clearly, and the public will trust you, institutions will partner with you, and regulators will vouch for you. Walk The Talk points that same ability at the most core, least-often-told layer of business itself.

刘元元｜全家私房钱 MoneyMoneyHome 创办人Liew Yuan Yuan ｜ Founder, MoneyMoneyHome